With rebrand on the horizon, SushiSwap receives “Sushi.com” area title reward

A significant decentralized finance protocol’s search engine optimization metrics simply spiked via the roof. 

In a tweet at the moment, cryptocurrency funding fund Future Fund introduced that it had acquired the “sushi.com” area title on behalf of DeFi platform SushiSwap.

Completely satisfied to announce we’ve acquired https://t.co/Hjsm7MOIYY for @sushiswap

A powerful area will enormously improve web visitors and publicity to the sushi model for his or her forthcoming new tasks.

2021 shall be an enormous yr for $SUSHI pic.twitter.com/NWWkgTldWq

— Future Fund (@FUTURE_FUND_) February 19, 2021

SushiSwap’s on-line presence is notoriously scattered, together with domains like “sushiswap.fi” and “sushiswapclassic.org.” Within the announcement, Future Fund famous that the simplicity is an enchancment, saying: “A powerful area will enormously improve web visitors and publicity to the sushi model.”

Whereas the phrases of the acquisition weren’t revealed, the area is a scorching property that has beforehand been listed for between $600,000 and $1.5 million, in line with numerous area gross sales websites.

When ask concerning the buy, SushiSwap CTO Joseph Delong’s preliminary reactions was easy:

“Fairly based mostly imo.”

In line with Delong and core contributor 0xMaki, the timing of the purchase couldn’t have been higher. In SushiSwap’s 2021 roadmap reveal, the group made some extent to spotlight the expanded set of companies and merchandise that it’s aiming to supply, together with a cross-chain decentralized trade, a lending resolution known as BentoBox and a full decentralization of protocol governance. 

The group had been contemplating “sushi.finance” and “sushi.org” as alternate options to maneuver away from the “Swap” label, given the expanded purview of the undertaking, however FutureFund approached within the midst of those conversations to supply the .com area. Each Delong and 0xMaki characterised the acquisition as a “reward” from FutureFund, and 0xMaki stated he “nonetheless can’t imagine” the group will.

The area at the moment hyperlinks to the SushiSwap homepage, and the group says that it’ll “doubtless” develop into its major area sooner or later. Future Fund didn’t reply to a request for remark.

Whereas the undertaking’s Sushi token has undergone a current 17.6% pullback from all-time highs, the undertaking continues to be having fun with a powerful yr, up over 450% from $3.32 to $15.05 on the time of publication.