Token-based electrical energy top-up app expands in Africa however faces headwinds

Electroneum has introduced the enlargement of its service protection to 4 extra West African international locations — Benin, Togo, Côte d’Ivoire, and Sierra Leone.

The transfer introduced the corporate’s African service protection to 9 nations with Nigeria, Senegal, Mali, Gambia, and Guinea-Bissau already within the combine.

With over 4 million registered customers, Electroneum’s African push has centered on using its ETN token for utility invoice funds and cellular airtime subscriptions through the corporate’s cellular app.

Nigel Pooley, head of enterprise growth at Electroneum informed Cointelegraph:

“We’re more than happy with the a whole bunch of electrical energy top-ups which have been accomplished in Nigeria, the place we’ve a whole bunch of Electroneum customers.”

In accordance with Pooley, the electrical energy top-ups function is creating ETN utility throughout the corporate’s suite of services and products, including, “Most of those transactions come from our AnyTask freelancers.”

AnyTask is a freelancing platform powered by Electroneum that’s reportedly gaining vital patronage.

As beforehand reported by Cointelegraph, crypto adoption helps to enhance the lot of African freelancers within the increasing gig financial system.

Commenting on future plans, Pooley revealed that the corporate was working to associate straight with electrical energy corporations and cellular community operators. In accordance with the Electroneum enterprise growth chief, the purpose is to make sure that customers get pleasure from base charges on electrical energy top-ups and cellular airtime recharge funds.

For now, most ETN-based invoice funds and airtime subscriptions happen through crypto-friendly third-party brokers in Africa.

“We now have already managed to land direct offers with two cellular community operators, The Limitless in South Africa and Cellcard in Cambodia,” mentioned Pooley, including:

“However the fact is that there is little or no urge for food for crypto amongst these two industries as they consider the dangers have but to outweigh the advantages.”