Main English soccer membership Manchester Metropolis is the most recent sports activities membership to launch its personal blockchain-based token to energy new instruments for digital fan engagement.
In accordance with an official announcement Friday, Manchester Metropolis has partnered with fan engagement platform Socios.com to launch the CITY fan token on the Chiliz blockchain. Just like different European golf equipment like FC Barcelona and Juventus, Manchester Metropolis will now have an choice to supply VIP rewards, membership promotions, video games, AR-enabled options and polls utilizing its fan token.
Stephan Cieplik, senior vp of worldwide partnerships gross sales at Metropolis Soccer Group, the father or mother firm of Manchester Metropolis FC, stated that contributors of the membership’s Cityzens membership will likely be eligible to obtain a free CITY fan token. “Each current registered Cityzen may also be eligible for a free token to allow them to entry the total vary of advantages and rewards,” Cieplik stated.
Alexandre Dreyfus, CEO of Chiliz and Socios, stated that the newly launched fan token will present followers with distinctive digital and real-life rewards and experiences as quickly as COVID-19 restrictions are lifted.
Competing within the Premier League, the highest stage of English soccer, Manchester Metropolis is reportedly the fifth most respected soccer membership on the earth, with an estimated worth of $2.7 billion as of 2019. Manchester Metropolis got here underneath intense criticism after the membership was given a two-year ban from European membership competitions for breaching Monetary Honest Play guidelines final yr, which was finally overturned on attraction.
As beforehand reported by Cointelegraph, Chiliz (CHZ) token — the native token of the blockchain platform created by Socios — has seen a parabolic rise over the previous a number of months, hitting a $1 billion market cap. At publishing time, CHZ market cap stands at $3.8 billion, in accordance with information from CoinMarketCap. In early March, Chiliz accomplished a $50 million funding spherical as a part of its growth plan into the US.