Crypto dealer Bitcoin Suisse just lately put in a blockchain-related Christmas commercial within the Zurich Principal prepare station in Zürich, Switzerland. The advert, which is essentially indecipherable to non-native audio system, entails a chunk of broccoli, a shoe, and one lone Bitcoin (BTC).
The textual content above the photographs reads Neujahrsvorsätze, a German phrase which means “New Yr’s resolutions.” Unhappy with the printed description for this seemingly non-sequitur string of objects, Cointelegraph reached out to Bitcoin Suisse for additional clarification. Marc Baumann, the corporate’s head of selling and communication, defined:
“You possibly can eat wholesome, you’ll be able to train, however nothing beats Bitcoin in investing in your future,”
To the left of the broccoli, shoe, and Bitcoin combo sits one other advert displaying three Christmas timber whose sizes vary small, medium, and huge from left to proper. The star atop every tree seems to be the Ethereum image. Above them sits the phrase: Weihnachten mit Bitcoin, which interprets to “Christmas with Bitcoin.” Baumann instructed Cointelegraph that “The USD worth of Bitcoin is rising with every Christmas Eve.”
“Subsequent to Zurich Airport and our Bitcoin tram that’s driving round in Zurich, we thought we’d deliver Bitcoin on the radar once more to finish on an excellent be aware, subsequent to the rising costs and a profitable ETH2 launch,” Baumann mentioned.
Baumann talked about a number of indications of crypto’s development in 2020, together with huge participant entrances, equivalent to Paul Tudor Jones, and the decentralized finance increase.
“In fact, this advert doesn’t replicate the depths of that, nevertheless it’s a pleasant image for the rising adoption,” he mentioned. Bitcoin Suisse additionally has different advertisements posted round airports, and a tram painted with Bitcoin Suisse’ colours and textual content.
Different Bitcoin and crypto commercials have additionally surfaced over time, together with televised efforts from Grayscale.